a note from the author

I work as a creative strategist working at the intersection of fashion, brand experience, and visual storytelling.

By day, I lead brand experiences and large-scale events, translating creative vision into real-world execution across fashion, hospitality, and cultural spaces. By night, I’m deeply interested in how aesthetics shape behavior — how environments, clothing, rituals, and design choices quietly influence how we live and move through the world.

This is a space for reflections on style, work, discipline, ambition, and taste — the behind-the-scenes thinking that rarely makes it into polished presentations or Instagram captions. You’ll find essays on building a creative career without burning out, cultivating personal style that feels intentional and navigating seasons of growth with both softness and structure.