my name is shaye & i am fabulous.
Shaye is a brand designer, creative director, and the voice behind Shaye So Fab — a fashion-led lifestyle blog based in Chicago, IL.
With four years of experience across brand identity, editorial design, and content direction, her work lives at the intersection of culture, aesthetics, and storytelling. She's worked with brands like Carolina Herrera, Hermès, Altuzarra, and Prabal Gurung — and she's been in the NYFW rooms most people only see on their feed.
A creative diary and a chic guide to building a life you actually want.

