Bloom Coffee Cart
Brand Identity · Visual Identity · Website Design · Creative Direction · Social Media Strategy + Creation
Bloom came to me as an idea. They left with a brand.
Bloom Coffee Cart needed everything — a name with a visual world to match, a digital home, and imagery that could stop someone mid-scroll. I came on as creative director and brand designer to build it all from the ground up.
The brand. I started with identity. The goal was to create something that felt elevated and editorial without losing the warmth of a neighborhood coffee experience. I developed the full logo system, color palette, and typography — then extended everything into social media templates, packaging, merch, and a brand guidelines document that gave Bloom the tools to show up consistently across every touchpoint.
The website. With the brand system in place, I translated it into a full website design. Every page was built to carry the same intentional aesthetic — clean, considered, and true to the world we'd established. Bloom launched with a digital presence that matched the quality of their product.
The social. With a full brand system and a library of editorial imagery in place, I developed Bloom's social media strategy and content direction. I designed the templates, established the content pillars, and created a visual language for their feed that felt consistent, intentional, and scroll-stopping. Every post was built to reflect the same elevated aesthetic as the brand — so whether someone found Bloom on their website or their Instagram, the experience felt seamless.
The shoot. To complete the launch, I directed a full editorial shoot to give Bloom a library of branded imagery they could own. I developed the shoot concept, scouted and styled every location, handled all set styling, and directed the photographer throughout. The result was a cohesive set of assets — used across their website and social — that brought the brand to life visually.
The full identity, website, and photo library launched together in 2025.
Stats / Impact
✦ Full brand system delivered across web, social, packaging, and print
✦ Editorial shoot assets used across website launch and ongoing social content
✦ Social media strategy, templates, and content direction built for launch
✦ End-to-end creative ownership from concept to launch
-
![]()
Branding / Visual Design
-
![]()
Editorial / asset shoot
-
![]()
website design
-
![]()
social media content / marketing
